How Western Brands are Tapping into Europe’s Most Dynamic E-commerce Engine. Download the exclusive guide and discover the story of the "Hidden Giant".
Imagine a customer in Central Europe with a specific need. They have the budget, the intent, and a smartphone in their hand. They are part of a digital revolution that most Western brands are still overlooking.
This playbook shows you how to stop being an outsider and start scaling in the heart of Europe.
Take the first step towards growing your business in one of Europe’s most dynamic e-commerce regions.
As Group Director of Partner Success at Allegro Group, Anna supports thousands of EEA sellers in scaling their businesses across Poland and international markets. She oversees strategic areas like cross-border expansion (export), support and onboarding for non-Polish sellers, and the development of key logistics services. Her role ensures sellers have the tools and support needed to succeed on Eastern Europe’s largest e-commerce platform. Her insights are invaluable for any seller considering Poland as their next market for expansion.
Timo Gerken is a seasoned leader with over 20 years of experience in building teams and businesses across various industries, holding executive positions in both large corporations and smaller companies. He is an expert in Go-To-Market strategies within digital commerce. As Managing Director for Germany, Switzerland, and Austria at Base, Timo has end-to-end responsibility for the business. He works with a growing team to scale Base customers nationally and internationally, helping them reach their full potential. With in-depth knowledge of the challenges companies face when expanding from Western to Eastern Europe, Timo guides clients to avoid pitfalls and scale faster.
Rutger Vonk is Senior Business Development Manager at Salesupply. Ambitious and passionate business development professional with over 12 years of experience in sales, technology, and e-commerce. At Salesupply, Rutger focuses on helping e-commerce companies from the Benelux and DACH regions expand successfully into new markets — with a special emphasis on Poland as a growing e-commerce hub in CEE.